From the PG:
"...Pitt officials noted that some organizations -- though not Pitt -- opted to give to the Pittsburgh Promise of college tuition aid rather than the Pittsburgh Public Service Fund." http://www.post-gazette.com/pg/09282/1004295-100.stm#ixzz0TTD0WpOj
- As a practical matter the UPMC contribution itself is in lieu of a contribution to the service fund. However, the public never had a voice in this matter, or even in the specifics of the program. This is because it was presented as "free money."